Ad Effectiveness

Test your creative content and new concepts, as well as understand ad recall instantly from your customers.

Measure advertising lift across every channel.

Get real-time feedback from targeted audiences to create better campaigns and quantify effectiveness.


Creative Testing

Test out new creative campaigns to obtain consumer feedback before they are released to the public.

Use Gauge Creative Testing for:

  • Logo and brand tests
  • Creative concept testing
  • Video advertising feedback

Out of Home Testing

Have your customers take photos or recordings of out-of-home advertising, such as billboards and in-store making, to better understand both consumer perceptions and store compliance.

Out of Home Testing can be used to:

  • Obtain feedback from consumers as they pass billboards or physical advertisements
  • See advertisements as they appear from the customers' point of view
  • Understand your customers’ reactions to in-store marketing, in that moment

Brand Tracking

Track consumer perceptions of a brand over time.

You can use Brand Tracking for:

  • Competitive benchmarking
  • Trends in consumer perception, as it relates to advertising
  • Longitudinal studies