Consumer Understanding

Our platform allows you to create and launch a campaign in just a few clicks.

Obtain feedback and engage with your target customers effectively, while still staying authentic.

In the time that it would take to hold a meeting, you can test any idea or concept you need and get meaningful results from our panel.

1

Quick Turn Surveys

Launch your campaigns instantly, and get results in just minutes. Our innovative platform allows you to select the start and end date of your survey, choose your audience requirements, and set your own quotas.

Our customers use Gauge for:

  • Market-sizing
  • Diary and longitudinal studies
  • Path to purchase studies
2

In-the-Moment

Use geolocation capabilities to ask consumers questions as they enter or leave locations to get their real-time sentiments. Gauge is powered by leading location data providers, with access to 140mm locations, worldwide.

In-the-moment can be used for:

  • Understanding consumer experiences while they’re in the store, or the sentiments they have about the store as they leave that location
  • Engaging your competitors’ customers in order to understand why they go to a certain store, what they buy, and how to best convert them to your brand
  • Asking customers about in-store compliance initiatives, such as if they were offered the store credit card, if the razor blade end-cap was stocked and on-brand, or if the cashier asked for ID when they bought an alcoholic beverage
3

Concept Testing

Obtain feedback on new ideas, and understand how consumers would respond to them.

Use our concept test campaigns to:

  • Test package and product claims
  • Understand how much consumers would be willing to pay for new products
  • Gauge interest on new product and service concepts from the people who would purchase the product.