Consumer Understanding

Our platform allows you to create and launch a campaign in just a few clicks.

Obtain feedback and engage with your target customers effectively, while still staying authentic.

In the time that it would take to hold a meeting, you can test any idea or concept you need and get meaningful results from our panel.

1

Quick turn surveys

Launch your campaigns instantly and get results in minutes. Our innovative platform allows you to set your own quotas.

Our customers use Gauge for:

  • Market-sizing
  • Diary and longitudinal studies
  • Path to purchase studies
2

In-the-moment

Use Gauge's geolocation capabilities to ask consumers questions as they enter or leave locations to get their real-time sentiments. We're powered by leading location data providers with access to 140mm locations worldwide

In-the-moment can be used for:

  • Understanding customer experiences while they're in the store
  • Engage competitors customers to understand why they’re going where they go, what they buy, and how to best convert them
  • Ask consumers about in-store compliance initiatives; like if they were offered the store credit card, if the razor end-cap was stocked and on brand, or if the cashier asked for ID when buying an alcoholic beverage
3

Concept testing

Obtain feedback on new ideas and understand how consumers would respond.

Use Gauge Creative Testing to:

  • Test Package and Product claims
  • Understand what consumers are willing to pay for new products
  • Gauge interest on new product and service concepts from the people who would purchase the product.