Ad Effectiveness

Test your creative content and new concepts, as well as understand ad recall instantly from your customers.

Measure advertising lift across every channel.

Get real-time feedback from targeted audiences to create better campaigns and quantify effectiveness.

1

Creative Testing

Test out new creative campaigns to obtain consumer feedback before they are released to the public.

Use Gauge Creative Testing for:

  • Logo and brand tests
  • Creative concept testing
  • Video advertising feedback
2

Out of Home Testing

Have your customers take photos or recordings of out-of-home advertising, such as billboards and in-store making, to better understand both consumer perceptions and store compliance.

Out of Home Testing can be used to:

  • Obtain feedback from consumers as they pass billboards or physical advertisements
  • See advertisements as they appear from the customers' point of view
  • Understand your customers’ reactions to in-store marketing, in that moment
3

Brand Tracking

Track consumer perceptions of a brand over time.

You can use Brand Tracking for:

  • Competitive benchmarking
  • Trends in consumer perception, as it relates to advertising
  • Longitudinal studies